Aurora Flora Privacy Policy

1. Introduction

Aurora Flora ("we", "us", "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.

By using our website and placing an order with us, you agree to the terms of this Privacy Policy.

2. Who we are

Aurora Flora is an artificial flower company based in the United Kingdom, selling wreaths, hanging baskets, and bouquets online. We deliver to customers across the UK and Ireland.

For any privacy-related questions, you can contact us at:

Email: hello@auroraflora.co.uk

Website: www.auroraflora.co.uk

3. What information we collect

When you place an order through our website, we collect the following personal information:

Contact and delivery details

  • Full name

  • Delivery address (including postcode)

  • Email address

  • Phone number (if provided)

Payment details

We collect payment information to process your order. Payment transactions are handled securely through our payment processor. We do not store your full card number, CVV, or other sensitive payment data on our systems this information is processed and encrypted directly by our payment provider.

Order information

  • Products purchased

  • Order history

  • Correspondence with our team

  • Gift messages (if included at checkout)

Website usage data

We may collect basic technical information when you visit our website, such as your browser type, device type, and pages visited. This helps us ensure the website functions correctly.

4. How we use your information

We use the personal information we collect to:

  • Process and fulfil your orders

  • Send you order confirmations and delivery updates

  • Respond to your enquiries and customer service requests

  • Handle returns, refunds, or complaints

  • Meet our legal and regulatory obligations

  • Detect and prevent fraud

We will only use your information for the purposes it was collected for and will not sell your data to third parties.

5. Our legal basis for processing your data

Under UK GDPR, we rely on the following legal bases to process your personal data:

  • Contract: to fulfil your order and deliver your products

  • Legal obligation: to comply with tax, accounting, and consumer law requirements

  • Legitimate interests: to improve our website and prevent fraud, where this does not override your rights

6. Who we share your information with

We only share your personal data where necessary to fulfil your order or meet legal requirements. This may include:

  • Delivery and courier services, to ship your order

  • Payment processors, to handle transactions securely

  • Our website hosting provider, to operate our online shop

  • HMRC or other authorities, if required by law

We do not share your data with advertisers or marketing companies.

7. How long we keep your data

We keep your personal data only for as long as necessary:

  • Order and transaction records are kept for 7 years to meet HMRC requirements

  • Customer service correspondence is kept for up to 2 years

  • If you request deletion of your data, we will do so promptly unless we are legally required to retain it

8. Your rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of access — you can request a copy of the data we hold about you

  • Right to rectification — you can ask us to correct inaccurate data

  • Right to erasure — you can ask us to delete your data, subject to legal obligations

  • Right to restrict processing — you can ask us to limit how we use your data

  • Right to data portability — you can request your data in a portable format

  • Right to object — you can object to us processing your data in certain circumstances

To exercise any of these rights, please contact us at hello@auroraflora.co.uk We will respond within 30 days.

9. Cookies

Our website may use essential cookies to ensure it functions correctly (for example, to maintain your shopping basket). We do not currently use tracking or advertising cookies.

You can manage cookie settings through your browser at any time.

10. How we keep your data secure

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Payment data is handled by our secure payment processor and is never stored on our own servers.

11. How to make a complaint

If you have any concerns about how we handle your data, please contact us first at hello@auroraflora.co.uk and we will do our best to resolve the matter.

You also have the right to lodge a complaint with the UK's data protection regulator:

Information Commissioner's Office (ICO)

Website: www.ico.org.uk

Helpline: 0303 123 1113

12. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to review this policy periodically.

Aurora Flora — Bringing beauty that lasts